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I mean Google gets it. "How'd you find it?" "Oh I just googled it."
When your product becomes a common-use verb, isn't that the height of brand recognition?
Yah, Xerox, Bandaid, Kleenex are all pretty common. When we could be saying photocopy, bandage, or tissue...
I think it's more funny than anything else. I don't really care, + I'm still going to use Photoshop as a verb! Haha!
^__^,
Ninja