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Photographer: Joshua Hoffine
I think a lot of fans have pigeon-holed smith into the Clerks / Mallrats type of films. But he is capable of a lot more. Not action, but real character pieces. His fans are expecting vulgar, and even though he's good at that, it's sad that a lot of them won't give him a chance otherwise.
The more major reason why Jersey Girl flopped I think (in the box office anyway) was the casting of J-Lo... she was barely in it, but her credit on the project following the failure of Gigli was a PR nightmare. Smith said that a bunch of times. I think I remember reading somewhere that he actually shot his movie first, but it was released after Gigli. I might be wrong about that. If i'm not... sucks though. Talk about bad timing.
When I first got interested in film and started trying to watch more stuff... I definitely had the filmmaker snob attitude. Everything had to be artsy and pushing the envelope or it was no good. Man did I love a good crane shot!
But film's about much more than that. It's about entertainment and eliciting an emotional response. In the artsy / edgy film movement, it's easy to lose sight of that. What's wrong with a film that's just enjoyable? ;) I miss the old-school steven spielberg popcorn movies... haha.
Honestly even the least edgy, least artsy film out there can still be solid entertainment and I have great respect for anyone who can direct a film like that. It's hard work.
For me, it is about entertainment, more so than art. Most "artsy" stuff is boring. You can even argue that everything is formulaic (3 act structure?). But then there's an aspect of cookie cutter. There are so many movies that tell the same story, do the same thing. This doesn't necessarily make them less entertaining, but it does make them less interesting.
Personally, I wouldn't think about doing another drug movie for a very long time. Mainly because of "Requiem for a Dream". The film covers practically every angle on drugs and addiction.
That's what separates great cinema from good cinema. Great cinema doesn't have to be ground breaking. It just needs to push the genre or medium a little bit more.
J-Lo was definitely part of the reason the film flopped, but I have to assume that the main problem was nothing more than how Smith had made five consecutive films that were all stylistically similar and had the same general tone and sense of humor, and then tried to make a film that was completely different. In any industry, when you spend that much time training your fans to expect one type of entertainment, and then throw something new at them, they will rebel against it. I don't care how incredible you are at writing murder mysteries, the fans won't allow you to make the Sex & the City movie into one.
You're right about the whole "training" your fans. Although, Chasing Amy was a pretty strong departure from Clerks or Mallrats. So there was precedent that Smith could move into different territory other than the humor that he had already established.
Looking at RT, it wasn't just fans who had a problem with it. It got a 42% and 6.3 on imdb. The consensus is that it was "full of cloyingly sentimental cliches." Which I think is valid.
Looking into the numbers a little more, opening weekend, it made $8.3M in about 1500 theatres for an average of about $5,533/theatre. Which isn't terrible numbers, especially compared to "Jay and Silent Bob Strikes Back", which did $11M in 2700 theatres for an average of almost $4,000/theatre.
What these numbers tell us is that it actually did a little better than "Jay and Silent Bob". This is not to say that money is an indication of quality, but it does reflect the results of marketing. People did go out and see it, despite the Gigli factor. Would it have done better if it had been in more theatres? I don't know.
Was J-Lo the reason the film flopped? Jersey Girl had a production budget of $35M while "Jay and Silent Bob" had a budget of $22M. Did J-Lo cost an extra $13M for her short appearance? I don't know. But I'm pretty sure she cost a pretty penny.
-Penguin